THE MEANING OF ADVERTISING.........Definition of AdvertisingAdvertising is the action of calling public attention to something, especially by paid announcements. Note that the definition uses the term 'action of' and doesn't specify that advertising is limited to print media, television, Internet, or any other specific medium. While it does place an emphasis on 'paid announcements,' it isn't a requirement. Finally, it only says that attention is called to something, not specifically good attention. Anyone that has turned on the TV during election season knows advertising can be negative.Many business-specific definitions of advertising add that advertising is non-personal. This distinction is sometimes important because of the role face-to-face sales play in many businesses. A sales force is often considered a marketing strategy, not an advertising strategy.